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Diversity & Exclusion: Coca Cola leaves the Israeli Arab segment off the communal shelf
22 מאי 2013

Diversity & Exclusion: Coca Cola leaves the Israeli Arab segment off the communal shelf

מחבר שירלי קנטור, עם 0 תגובות, קטגוריה: English Posts, תגיות: , , , , ,
Israeli-Arab consumers asked Coca Cola to add Arab names to labels on bottles in the new "Enjoy Coca Cola with…" campaign, and received a reply that left them off the communal shelf. The "new consumer" does not want to be a segment — he wants to be an individual in the mainstream. A short lesson on diversity and inclusion for marketers  Personalization in the age of globalization Coca Cola launched a new campaign at the beginning of May 2013, in which the most common personal names in ...

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A Gold Medal for the P&G’s Cause Marketing Campaign at the Olympics, Thank You, Mom
06 אוג 2012

A Gold Medal for the P&G’s Cause Marketing Campaign at the Olympics, Thank You, Mom

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Even before the opening of the 2012 London Olympic Games, P&G’s campaign won the gold medal in the race for the mothers’ hearts. Five unique components of this social campaign P&G, The global FMCG mega-brand, created successful cause marketing campaigns in the past, such as Pampers' "One Pack = One Vaccine" or Dawn helps Save Wildlife, but the current campaign has a number of unique characteristics. Here is a short review of them: 1. Faster, higher, stronger campaign The curre ...

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