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McDonald’s “Pay with Lovin'” campaign crosses a red line
03 פבר 2015

McDonald’s “Pay with Lovin'” campaign crosses a red line

מחבר שירלי קנטור, עם 0 תגובות, קטגוריה: English Posts, תגיות: , , ,
Chips in exchange for expressions of love – cheapens love and cheapens relationship Money can't buy you love, but these days your love may just buy you a burger at McDonald's. On Feb. 2nd, the fast food chain launched the Super Bowl XLIX Pay with Lovin' campaign in the US, which will run until Valentine’s Day and be accompanied by advertising during the Super Bowl As part of the campaign, random customers in random restaurants of McDonald’s across the US will get opportunity to pay for ...

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Diversity & Exclusion: Coca Cola leaves the Israeli Arab segment off the communal shelf
22 מאי 2013

Diversity & Exclusion: Coca Cola leaves the Israeli Arab segment off the communal shelf

מחבר שירלי קנטור, עם 0 תגובות, קטגוריה: English Posts, תגיות: , , , , ,
Israeli-Arab consumers asked Coca Cola to add Arab names to labels on bottles in the new "Enjoy Coca Cola with…" campaign, and received a reply that left them off the communal shelf. The "new consumer" does not want to be a segment — he wants to be an individual in the mainstream. A short lesson on diversity and inclusion for marketers  Personalization in the age of globalization Coca Cola launched a new campaign at the beginning of May 2013, in which the most common personal names in ...

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