Sustainability Stories through Infographics

Sustainability Stories through Infographics

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An infographic is a simple and exciting way of transferring complex messages about your Sustainability efforts. Which companies use infographics, and which principles apply to the creation of an effective one? Infographic (information+graphics) is the representation of information through data visualization. While we’re not talking about a new invention, infographics have in recent years become more widespread along with the increase in the amount of information readily available online. A ...

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Diversity & Exclusion: Coca Cola leaves the Israeli Arab segment off the communal shelf

Diversity & Exclusion: Coca Cola leaves the Israeli Arab segment off the communal shelf

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Israeli-Arab consumers asked Coca Cola to add Arab names to labels on bottles in the new "Enjoy Coca Cola with…" campaign, and received a reply that left them off the communal shelf. The "new consumer" does not want to be a segment — he wants to be an individual in the mainstream. A short lesson on diversity and inclusion for marketers  Personalization in the age of globalization Coca Cola launched a new campaign at the beginning of May 2013, in which the most common personal names in ...

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