There is a growing expectation for businesses to engage in social endeavor. The profits are twofold, benefiting both the society in which we live and the organizations that read the map correctly and enjoy business growth. | Shirley Kantor
The article was originally published in Hebrew in Alternative magazine by PROFIMEX
Click here for the Hebrew version.
Discrimination and racism, food wastage, population aging, preparing for the fourth industrial revolution, huge quantities of polluting w ...
Chips in exchange for expressions of love – cheapens love and cheapens relationship
Money can't buy you love, but these days your love may just buy you a burger at McDonald's. On Feb. 2nd, the fast food chain launched the Super Bowl XLIX Pay with Lovin' campaign in the US, which will run until Valentine’s Day and be accompanied by advertising during the Super Bowl
As part of the campaign, random customers in random restaurants of McDonald’s across the US will get opportunity to pay for ...
An infographic is a simple and exciting way of transferring complex messages about your Sustainability efforts. Which companies use infographics, and which principles apply to the creation of an effective one?
Infographic (information+graphics) is the representation of information through data visualization. While we’re not talking about a new invention, infographics have in recent years become more widespread along with the increase in the amount of information readily available online.
Israeli-Arab consumers asked Coca Cola to add Arab names to labels on bottles in the new "Enjoy Coca Cola with…" campaign, and received a reply that left them off the communal shelf. The "new consumer" does not want to be a segment — he wants to be an individual in the mainstream. A short lesson on diversity and inclusion for marketers
Personalization in the age of globalization
Coca Cola launched a new campaign at the beginning of May 2013, in which the most common personal names in ...
Even before the opening of the 2012 London Olympic Games, P&G’s campaign won the gold medal in the race for the mothers’ hearts. Five unique components of this social campaign
P&G, The global FMCG mega-brand, created successful cause marketing campaigns in the past, such as Pampers' "One Pack = One Vaccine" or Dawn helps Save Wildlife, but the current campaign has a number of unique characteristics. Here is a short review of them:
1. Faster, higher, stronger campaign
The curre ...