קטגוריה: English Posts

The Secret to Transforming Your ESG Report into a Best-Seller
31 מרץ 2024

The Secret to Transforming Your ESG Report into a Best-Seller

מחבר שירלי קנטור, עם 0 תגובות, קטגוריה: English Posts,
Writing an ESG report requires a large investment of time and money, but few people find it interesting to read. To derive more value from the resources invested in preparing the report, it is useful to change the approach and see it not as a final product of a process but as raw material for a new process: a treasure chest of contents. The new approach I suggest here does not consider the report a single piece, a "publication" but a cluster of many information items, each relevant to differe ...

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Impact Touchdown: Ads with sustainability messages in Super bowl 2024
24 פבר 2024

Impact Touchdown: Ads with sustainability messages in Super bowl 2024

מחבר שירלי קנטור, עם 0 תגובות, קטגוריה: English Posts, אימפקט מרקטינג, תגיות: , , , , , ,
The Super Bowl is a festive event for advertisers, who pay a lot of money to reach a massive audience. Every year, some brands include a social or environmental message in their ad. Read on to find which brands did it this year. This year's Super Bowl was watched by an average of 123.4 million people in the US, making it the most-watched broadcast since the 1969 Moon landing. For such fantastic exposure, a 30-second commercial during Super Bowl costs $7 million. I was curious which brands wo ...

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The great opportunity for corporates may lie in the most pressing social challenges
05 פבר 2019

The great opportunity for corporates may lie in the most pressing social challenges

מחבר שירלי קנטור, עם 0 תגובות, קטגוריה: English Posts, תגיות: , , , ,
There is a growing expectation for businesses to engage in social endeavor. The profits are twofold, benefiting both the society in which we live and the organizations that read the map correctly and enjoy business growth. | Shirley Kantor The article was originally published in Hebrew in magazine by PROFIMEX Click here for the Hebrew version. Discrimination and racism, food wastage, population aging, preparing for the fourth industrial revolution, huge quantities of polluting waste – wi ...

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McDonald’s “Pay with Lovin'” campaign crosses a red line
03 פבר 2015

McDonald’s “Pay with Lovin'” campaign crosses a red line

מחבר שירלי קנטור, עם 0 תגובות, קטגוריה: English Posts, תגיות: , , ,
Chips in exchange for expressions of love – cheapens love and cheapens relationship Money can't buy you love, but these days your love may just buy you a burger at McDonald's. On Feb. 2nd, the fast food chain launched the Super Bowl XLIX Pay with Lovin' campaign in the US, which will run until Valentine’s Day and be accompanied by advertising during the Super Bowl As part of the campaign, random customers in random restaurants of McDonald’s across the US will get opportunity to pay for ...

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Sustainability Stories through Infographics
12 נוב 2013

Sustainability Stories through Infographics

מחבר שירלי קנטור, עם 0 תגובות, קטגוריה: English Posts, תגיות: , , , ,
An infographic is a simple and exciting way of transferring complex messages about your Sustainability efforts. Which companies use infographics, and which principles apply to the creation of an effective one? Infographic (information+graphics) is the representation of information through data visualization. While we’re not talking about a new invention, infographics have in recent years become more widespread along with the increase in the amount of information readily available online. A ...

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