קטגוריה: English Posts

The Impact Marketing strategy enables brands to thrive even in turbulent times by building stronger, more meaningful relationships with consumers and society, while gaining a competitive edge. In a world of growing uncertainty, the brands that truly stand out are those that offer genuine solutions and create positive value for both people and society. ============= Uncertainty Is the New Normal - for People and for Brands We live in an era defined by deep uncertainty. The cost of living i ...
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Writing an ESG report requires a large investment of time and money, but few people find it interesting to read. To derive more value from the resources invested in preparing the report, it is useful to change the approach and see it not as a final product of a process but as raw material for a new process: a treasure chest of contents. The new approach I suggest here does not consider the report a single piece, a "publication" but a cluster of many information items, each relevant to differe ...
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