McDonald’s "Pay with Lovin'" campaign crosses a red line

McDonald’s "Pay with Lovin'" campaign crosses a red line

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Chips in exchange for expressions of love – cheapens love and cheapens relationship Money can't buy you love, but these days your love may just buy you a burger at McDonald's. On Feb. 2nd, the fast food chain launched the Super Bowl XLIX Pay with Lovin' campaign in the US, which will run until Valentine’s Day and be accompanied by advertising during the Super Bowl As part of the campaign, random customers in random restaurants of McDonald’s across the US will get opportunity to pay for ...

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Sustainability Stories through Infographics

Sustainability Stories through Infographics

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An infographic is a simple and exciting way of transferring complex messages about your Sustainability efforts. Which companies use infographics, and which principles apply to the creation of an effective one? Infographic (information+graphics) is the representation of information through data visualization. While we’re not talking about a new invention, infographics have in recent years become more widespread along with the increase in the amount of information readily available online. A ...

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Diversity & Exclusion: Coca Cola leaves the Israeli Arab segment off the communal shelf

Diversity & Exclusion: Coca Cola leaves the Israeli Arab segment off the communal shelf

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Israeli-Arab consumers asked Coca Cola to add Arab names to labels on bottles in the new "Enjoy Coca Cola with…" campaign, and received a reply that left them off the communal shelf. The "new consumer" does not want to be a segment — he wants to be an individual in the mainstream. A short lesson on diversity and inclusion for marketers  Personalization in the age of globalization Coca Cola launched a new campaign at the beginning of May 2013, in which the most common personal names in ...

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A Gold Medal for the P&G’s Cause Marketing Campaign at the Olympics, Thank You, Mom

A Gold Medal for the P&G’s Cause Marketing Campaign at the Olympics, Thank You, Mom

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Even before the opening of the 2012 London Olympic Games, P&G’s campaign won the gold medal in the race for the mothers’ hearts. Five unique components of this social campaign P&G, The global FMCG mega-brand, created successful cause marketing campaigns in the past, such as Pampers' "One Pack = One Vaccine" or Dawn helps Save Wildlife, but the current campaign has a number of unique characteristics. Here is a short review of them: 1. Faster, higher, stronger campaign The curre ...

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